Zuora Partners With Global Video Game Publisher Ubisoft To Power Its Subscription Services

 

Zuora, Inc. (NYSE: ZUO), a leading provider of monetization solutions for modern businesses, has announced a strategic collaboration with Ubisoft, a global video game publisher, aimed at enhancing Ubisoft's subscription services. Through the adoption of Zuora's platform, Ubisoft seeks to optimize its Ubisoft+ and Rocksmith+ subscription offerings, thereby providing an enhanced experience for its players while efficiently managing billing, accounting, and payment processes.

Casilda Sánchez-Blanco, Product Lead at Ubisoft, emphasized the importance of establishing direct relationships with players in today's highly competitive video game market. She highlighted the need for Ubisoft to leverage technological innovation to deliver engaging gaming experiences. Insights derived from Ubisoft's subscription services play a crucial role in informing game development strategies. By leveraging Zuora's platform, Ubisoft can tailor its offerings to meet the diverse needs of its player base and effectively manage surges in online traffic.

Zuora's partnership with Ubisoft extends beyond powering the Ubisoft+ service to include Rocksmith+, a subscription-based music learning platform. Zuora's platform enables Ubisoft to customize billing and payment processes to suit the preferences of individual subscribers. Additionally, Zuora supports the international expansion of Ubisoft+ by facilitating payments and tax calculations across multiple currencies and payment methods, thereby enabling Ubisoft to reach a global audience.

Sánchez-Blanco underscored Zuora's role in enabling rapid scalability, particularly during periods of high subscriber activity. Zuora's proven agility and scalability have been instrumental in supporting Ubisoft's growth and expansion initiatives. With Zuora's support, Ubisoft is well-equipped to continue delivering innovative subscription offerings and maintaining its competitive edge in the video game industry.

https://www.techdogs.com/tech-news/business-wire/zuora-partners-with-global-video-game-publisher-ubisoft-to-power-its-subscription-services