Zuora Partners With Global Video Game Publisher Ubisoft To Power Its Subscription Services
Zuora, Inc. (NYSE: ZUO), a frontrunner in modern business monetization solutions, has announced its collaboration with Ubisoft, a global video game publisher, to elevate Ubisoft's subscription services. Through the adoption of Zuora's platform, Ubisoft aims to enhance the performance of its Ubisoft+ and Rocksmith+ subscription offerings, ensuring seamless billing, accounting, and payment processes.
Casilda Sánchez-Blanco, Product Lead at Ubisoft, emphasized the significance of establishing direct connections with players in today's fiercely competitive video game market. She stressed the importance of technological innovation in delivering immersive gaming experiences. Insights garnered from Ubisoft's subscription services are pivotal in shaping game development strategies. Leveraging Zuora's platform enables Ubisoft to tailor its offerings to cater to the diverse preferences of its player base while effectively managing fluctuations in online traffic.
Beyond powering the Ubisoft+ service, Zuora's collaboration with Ubisoft extends to Rocksmith+, a subscription-based music learning platform. Zuora's platform empowers Ubisoft to customize billing and payment processes according to the unique requirements of individual subscribers. Furthermore, Zuora facilitates the international expansion of Ubisoft+ by managing payments and tax calculations across multiple currencies and payment methods, enabling Ubisoft to reach a global audience.
Sánchez-Blanco highlighted Zuora's role in facilitating rapid scalability, particularly during periods of heightened subscriber activity. Zuora's proven agility and scalability have been instrumental in supporting Ubisoft's growth trajectory and expansion endeavors. With Zuora's support, Ubisoft is poised to continue innovating its subscription offerings and maintaining its competitive edge in the dynamic video game industry.
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